sucessful loyalty program

A customer loyalty program is a key part of any business that wants to service its current consumers well and grow a bigger customer base. Loyalty program figures globally show that members are four times more likely to shop with you than non-members. And when they shop, members of loyalty programs spend 50 per cent more than non-members. Those kinds of figures can have a huge impact on your bottom line.

Sucessful loyalty program

The question then shouldn't be whether to instigate a one, but which one to use. The best approach to building this positive image is to use a card system. The card is pre-loaded with money or it is used to earn points each time the consumer makes a purchase at the business. A card system is also a great way to collate details of members which can be used to make consumers feel special through birthday promotions, member-only events and deals on favourite items.

Your regular and loyal customers are an important key to your business. Keeping them happy and buying from you is the best way to keep the wheels of your company turning successfully. A good loyalty program has the ability to keep in touch with these key consumers by advertising to them directly through methods such as email or online networking sites.

A customer loyalty program works particularly well if your business is part of the competitive hospitality industry. Finding a way to stand out and remain profitable can be tough in today's climate, even when you are offering fabulous service. Knowing who your loyal consumers are, how often they visit and what they like should be a top priority of any hospitality business owner. This is something that can be easily done through a system which has the ability to build a database of regular customers and communicate with them effectively.

The best systems allow consumers to earn points and load money onto their card for future purchases. It's also beneficial if staff members can access relevant information about consumers at the point of sale through the system. Information such as favourite items and birthdays are helpful.

Remember that your system won't run by itself. A successful loyalty program needs to be up to date and relevant in order to be truly effective. Monthly promotions, special bonus vouchers and members' only invitation nights are all good ways to keep members interested in your customer loyalty program.

Sucessful loyalty program